The opportunity: Many banks focus on embedding their financial services in nonbank platforms. But there’s a growing need for banks to embed fintech services within their banking apps and products to stay competitive, per The Financial Brand.

How we got here: Integrating financial services directly into nonbank platforms has allowed customers to access banking products seamlessly. 

• Examples include providing payment processing services on ecommerce platforms, integrating banking services into tax management software, or offering loans on nonbank platforms.