FDA says AbbVie’s celebrity TV ad for its migraine drug has misleading claims

The news: The FDA called out drugmaker AbbVie for making misleading claims in a TV ad about how quickly the migraine medication Ubrelvy eliminates pain.

  • Ubrelvy is manufactured by Allergan, a company acquired by AbbVie in 2020.
  • For context, the FDA regulates prescription drug advertising on TV and other media channels.

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