The digital ad industry in France is proving resilient despite economic and political instability. Every industry we track will post growth, albeit at different rates. For example, consumer packaged goods (CPG) will get a boost from the rise in retail media advertising, while weak demand for big-ticket items will slightly limit auto.

Key Question: How are different industries seeing their digital advertising investments play out amid a challenging economy?

Key Stat: All industries will see solid growth in digital ad spend this year, with the auto industry facing the strongest headwinds. It will lag over 5 percentage points behind CPG, with increases of 11.8% and 17.0%, respectively.