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The digital divide between French- and English-speaking Canada is still evident, even after decades of digital evolution. The gap isn’t huge, but it’s notable for media buyers looking to engage Quebecois consumers. It comes down to language, household economics, and a unique attachment to local media.
Key Question: How does French-speaking Canada differ from English-speaking Canada in traditional versus digital media adoption?
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Key Stat: French-speaking Quebecois watch 11.2 more hours of TV weekly than do viewers in Anglophone Ontario.
authors
Paul Briggs
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