Customers—not banks—are shaping the future of financial services. Instead of relying solely on legacy brands, they’re building their own ecosystems around convenience, trust, and relevance, using products from fintechs and payment providers. To stay in the game, banks must rethink the banking model from the ground up.

Key Question: How can banks stay relevant in a solution-based, life stage-driven world where consumers are building their own financial ecosystems?

Key Stat: Consumers now hold more personal loan debt with fintechs than with banks or credit unions—proving that a primary banking relationship no longer ensures share of wallet.

This report can help you:

• Develop product strategy (banks and consumer-facing payment providers)
• Showcase opportunities to customers and develop go-to-market strategy (solution providers and consumer-facing payment providers)