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Game ad revenues grow, but spending falls behind consumer attention

Article by Marisa Jones  |  Dec 26, 2025
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Game ad revenues grow, but spending falls behind consumer attention
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Topics
Video Games
Mobile Games
Digital Ad Spending
United States

The news: Game ad revenues will reach nearly $10 billion in the US by 2029, per our forecast. But despite growth, in-game advertising is becoming less of a priority: It will represent 2.3% of overall digital advertising spending in 2026 and decline to 2% by 2029.

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