The news: In-game ads, microtransactions, and pay-to-play subscriptions are becoming the most profitable ways to monetize gamers.

About half of gamers are interested in in-game AI experiences, per GWI, such as AI-led conversations in role-playing games or player lessons. Those gamers are 7% more inclined than the average consumer to embrace those experiences.

By the numbers:

• 14% of consumers find new brands and products via ads in video games and mobile games.