Key stat: 61% of US Gen Alpha children spend 2 or more hours daily on mobile devices, the highest multi-hour usage rate across all platforms, according to August 2025 data from Morning Consult.

Beyond the chart:

• Device ownership reinforces the mobile habit. 92% of Gen Alpha teens already own a smartphone, and 55% spend 3 or more hours daily scrolling apps, according to Attest.
• That digital engagement comes with spending power. 48% of Gen Alpha teens have over $1,000 in savings, compared with just 31% of millennials at the same age, according to Ipsos.

Use this chart: Drop this into your next youth-focused media planning session to show where Gen Alpha's attention is concentrated. Use it to benchmark device-specific ad strategies and justify mobile-first creative investments when targeting the youngest generation.

Related EMARKETER reports:

• US Digital Habits by Generation 2026 (EMARKETER subscription required)
• Generational Trends to Watch in 2026 (EMARKETER subscription required)

Methodology: Data is from the December 2025 Morning Consult as cited in company blog. 1,305 US parents of children ages 3-11 were surveyed online during August 14-19, 2025.