How Gen Z’s shopping behaviors in personal care and beauty differ from those of other generations.
The role of social media, influencers, and advertising formats in driving product discovery and conversions.
What motivates Gen Z to buy—from free samples and loyalty rewards to the retailers and channels they trust most.

This deck can help you:

Develop commerce strategy (retailers, brands)
Develop media strategy (brands, agencies)
Showcase opportunities to customers (agencies)

authors

Paola Flores-Marquez

Contributors

Sky Canaves: Principal Analyst

Suzy Davidkhanian: VP, Content

Donte Gibson: Senior Charts Editor

Erika Huber: Director, Report Editing

Na Li: Director, Primary Research

Penelope Lin: Director, Data Visualization

Emma Noyes: Graphic Designer, Data Visualization

Jennifer Pearson: VP, Research

Heather Sprung: Senior Editor

Emman Velasco: Chart Editor

Ali Young: Senior Copy Editor and Manager of Content Operations

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About

Gen Z Personal Care and Beauty Preferences 2025

Gen Z Champions Mobile-First Buying and Specialty Retail

authors

Paola Flores-Marquez

Contributors

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