Social media has become a fixture in Gen Zers’ lives. It’s a place to be entertained, search, catch up on news, and more. Despite Gen Z’s reliance on social, they’re increasingly tired of the amount of time they spend on it and try to limit usage.

Key Question: How can marketers best reach, engage, and resonate with Gen Z on social media?

Key Stat: Only 17% of Gen Zers have never tried to limit their social media usage, per The Harris Poll, a sign that this generation is hyperaware of their screentime and the negative effects of social media despite being avid users.