Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
For SMBs, the killer app for LLMs is speed
Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers
About
Gen Z Technology and Media Preferences 2025
All Roads Lead Back to Social Media
As the youngest Gen Zers enter their teens and the oldest approach their 30s, it’s clear that their predominant digital habits (digital video, social media, digital buying) will be hallmarks for future digitally native generations.
Key Question: How should brands and agencies develop their media strategies to reach Gen Zers as their technological and media preferences mature?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: Gen Zers overindex in all of the leading digital activities we track when compared with the total population, with social media holding the largest margin of 19.7 percentage points.
This report can help you:
- Develop media strategy and allocate budget for campaigns (brands and agencies)
- Develop go-to-market strategy (media platforms)
authors
Paola Flores-Marquez
Contributors
- Delfina Huergo Bensadon
- Nicolas Crespo
- Suzy Davidkhanian
- VP, Content
- Vladimir de Leon
- Chart Editor
- Nikolai Dineros
- Zach Goldner
- Senior Forecasting Analyst
- Penelope Lin
- Director, Data Visualization
- Jennifer Pearson
- VP, Research
- Carina Perkins
- Natalia Ramirez
- Heather Sprung
- Senior Editor
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com