The finding: We already knew that Gen Zers and millennials obsessively watch various aspects of their finances. Now a new survey confirms their laser focus on their financial stability.

Most Gen Zers say they prioritize working toward financial stability over everything else in life, including pursuing a serious relationship, career advancement, education, or improving their physical or mental health.

That’s according to a survey Preply Market Research conducted of 5,401 18 to 43 year olds across Europe, North America, and South America in June 2024.

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Gen Zers are making moves to achieve financial stability, creating an opening for customer acquisition

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