Creators influence discovery, trust, and shopping, but engagement differs across generations. This report explores how Gen Zers through baby boomers respond to creators across YouTube, TikTok, and social media platforms, and what it means for brands navigating social commerce.​

This deck covers:​

• How content consumption, engagement frequency, and preferred formats for creator content differ across generations​
• Where and when consumers of different ages engage with creators across social and video platforms​
• How creators influence product discovery, research, trust, and purchasing behavior by age group​