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About
Generative AI Use Cases for Marketers
What Worked at EMARKETER—and What Didn’t
We launched 20 generative AI (genAI) pilots across several teams at EMARKETER to lighten workloads and generate better outcomes for our clients. Here’s how we used genAI for five tasks—translation, persona generation, copywriting, data analysis, and video production—that are broadly replicable to marketers, gauged their impact, along with what marketers can learn from it.
Key Question: What are the standout use cases of genAI for marketers, and what are the key takeaways from what worked or failed in our pilots?
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Key Stat: Several teams at EMARKETER found significant time savings by using different genAI tools for specific tasks.
authors
Paul Briggs, Stuart Entner, Michelle Lakov, Jennifer Pearson, Henry Powderly
Contributors
- Rahul Chadha
- Director, Report Editing
- Donte Gibson
- Senior Charts Editor
- Vladimir Hanzlik
- Executive Editor and SVP, Content
- Emma Noyes
- Graphic Designer, Data Visualization
- Naomi Rebuelta
- Copy Editor
- Daniel Van Dyke
- Zia Daniell Wigder
- Chief Content Officer
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