The news: Germany’s video market saw linear TV retaining its grip on live programming in 2025. Meanwhile, streaming time rose modestly, from six to eight minutes per day, per AGF Videoforschung.

Linear reached 55.5% of the population ages 3 and older daily, or 43.8 million viewers, despite average viewing time falling 7.7% YoY to 158 minutes per day. Among 14- to 49-year-olds, linear viewing declined more sharply to 67 minutes, revealing a generational shift.
Live sports remained the strongest reach driver. The Germany vs. Spain Women’s European Championship soccer match drew 14.6 million viewers and a 57% market share, rising to 68.2% among 14- to 49-year-olds.

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Germany’s TV market finds its balance: Linear holds scale as streaming slowly matures

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