The data: Nearly 90% of consumers are taking more action than they were a year ago to improve their well-being, according to lululemon’s Global Wellbeing Report 2024.

• lululemon commissioned a global online survey of 16,000 adults across 15 markets from April to May.

Key stat: Just over three-fifths (61%) are feeling pressure from society and others to support their well-being in specific ways.

• In fact, 45% of those surveyed are experiencing “well-being burnout,” or burnout in their physical, mental, or social well-being.

Why it matters: People are in a perpetual loop where the more pressure they feel to be well, the less well they actually feel.