The news: Agency Havas Lynx’s new global healthcare influencer offering includes more than 50 influencers spanning 14 therapeutic areas who will develop content for healthcare and pharma clients.

• The offering includes all types of content creation across social media platforms like TikTok, Instagram, X, YouTube, LinkedIn, and Facebook, as well as podcast hosting.

How we got here: The launch comes a year after Havas released its Point.1 data offering, which analyzed a large-scale data set of global physicians’ attitudes and beliefs.

• Using Point.1, Havas projected that 98% of healthcare professionals (HCPs) globally will be influenced by earned media at some point when deciding what medication to prescribe a patient.