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Healthcare ad clickthrough rates hit by AI disruption and audience fatigue

Article by Rajiv Leventhal  |  Sep 26, 2025
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Healthcare ad clickthrough rates hit by AI disruption and audience fatigue
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Digital Health
United States

The data: Paid search clickthrough rates (CTRs) for healthcare ads plummeted 51.4% year over year—the steepest drop across all industries measured, according to our Industry KPI data provided by Skai.

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