The trend: Nursing shortages are expected to continue as baby boomers age and job dissatisfaction remains high.

Hospitals and public health groups jumpstarted nurse recruiting, which improved well-being and appreciation for nurses during the crisis years of the COVID-19 pandemic.

Now, healthcare tech and staffing companies are stepping up efforts. A new campaign from Hallmark, for example, uses humor to spotlight nurse burnout and budget deficit problems in the industry.