The 2023 holiday season—which kicked off in mid-October with Amazon Prime Big Deal Days and competing retailer promotions—is different than it was in pre-pandemic years, when the Cyber Five period kicked holiday shopping into high gear. But this year will see many pre-pandemic shopping patterns return, with healthy consumer spending expected and more typical growth rates across shopping channels.

Key Question: How much are holiday retail and ecommerce sales expected to grow, and which categories and retailers will benefit the most?

KEY STAT: US holiday ecommerce sales will return to double-digit growth this year at 11.3% YoY, as growth rates for all retail channels return to a state of pre-pandemic normalcy.