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How Can B2B Marketers Take Advantage of AI in Email Marketing?
5 Current Use Cases and Recommendations for Future Success
Email marketing is a highly effective communication channel favored by B2B marketers due to its strong ROI. AI will transform nearly every aspect of email marketing and is already improving email effectiveness in driving revenues, streamlining campaign creation, and enhancing customer engagement. AI holds further potential for email, but marketers must continue to uphold fundamental best practices.
Key Question: What impact will AI have on B2B email marketing, and how can marketers adapt their strategies?
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Key Stat: Content personalization was used by 50% of marketers polled by Ascend2 in July 2023, making it the No. 1 application of AI among email marketers.
authors
Kelsey Voss
Contributors
- Rahul Chadha
- Director, Report Editing
- Jasmine Enberg
- Principal Analyst
- Tracy Tang
- Senior Researcher
- Paul Verna
- Principal Analyst
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