We interviewed marketing executives Colleen DeCourcy from Snap, Tifenn Dano Kwan from Amplitude, Raja Rajamannar from Mastercard, and John Solomon from Therabody to learn how CMOs are maximizing their ROI despite challenges. Find out how they are optimizing marketing efforts and adapting strategies for successful ROI.

Key Question: How can CMOs ensure that marketing efforts continue to drive value and maximize ROI despite increasing challenges?

Key Stat: In Q1 2024, 40% of CMOs said they need to improve ROI and demonstrate attribution for all elements in the marketing mix.