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About
How CMOs Are Successfully Mastering the Expanded Role
Leading With Confidence CMO Series
We interviewed marketing executives Kate Kenner Archibald from Dash Hudson, Natalie Bastian from Teads, Laura Brooks from Made by Nacho, and Kate Jhaveri from TikTok to discuss their evolving roles, expanding responsibilities, and the challenges they face. Learn how they are redefining their roles and strategies for success.
Key Question: How are CMOs adapting to new responsibilities, and what strategies are they employing to ensure success for their teams, their companies, and their own careers?
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Key Stat: In Q1 2024, 53% of B2C CMOs cited corporate financial performance as the top factor affecting marketing planning and spending, while 42% of B2B CMOs cited the economic climate.
authors
Kelsey Voss
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- Heather Sprung
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- Principal Analyst
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