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About
How CMOs Use Influencer Marketing to Build Trust and Drive Revenue
Leading With Confidence CMO Series
To understand how CMOs are transforming their influencer strategies, we interviewed marketing executives Sarah Crockett from DSW, Paul Deacon from Volition Beauty, Jessica Jensen from LinkedIn, Elizabeth Money from BÉIS, Isabel Romero from Metricool, Brit Starr from CreatorIQ, and Nick Tran from Farfetch. This report explores how brands are proving ROI, building strong relationships, scaling operations, and integrating AI—while working cross-functionally to meet C-suite expectations.
Key Question: How can CMOs turn influencer marketing into a measurable, scalable growth engine that earns executive-level buy-in?
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Key Stat: Influencer marketing spending in the US is expected to surpass $13 billion by 2027.
This report can help you:
- Develop media strategy and allocate budget for campaigns (brands)
- Develop go-to-market strategy and showcase opportunities to customers (solution providers)
authors
Kelsey Voss
Contributors
- Vladimir de Leon
- Chart Editor
- Jasmine Enberg
- Vice President and Principal Analyst
- Donte Gibson
- Senior Charts Editor
- Madan Kumar
- Copy Editor
- Heather Sprung
- Senior Editor
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
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