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Explore our Research →Most employees using AI are saving less than half a workday per week
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Mar 9, 2026
Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
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Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
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Mar 6, 2026
Scam exposure on social platforms threatens brands
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Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
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Mar 6, 2026
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Learn More →How Consumers Perceive GenAI in Media
Consumers Are Getting More Hostile Toward—and More Used to—the AI in Their Media Diets
Table of Contents
Media Gallery
About This Report
Consumers are apprehensive about AI's overall impact on society, and are especially pessimistic about its effect on media. But increasing familiarity with the technology is also breeding trust.
Table of Contents
Media Gallery
Consumers are apprehensive about AI's overall impact on society, and are especially pessimistic about its effect on media. But increasing familiarity with the technology is also breeding trust.
This deck covers:
- Consumer attitudes toward AI’s increasing prominence in daily life
- Comparisons between consumer attitudes about AI in media versus AI in advertising
- US GenAI user penetration from 2023-2029
authors
Max Willens
Contributors
- Jacob Bourne
- Analyst
- Nikolai Dineros
- Penelope Lin
- Director, Data Visualization
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Yoram Wurmser
- Principal Analyst
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