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About
Hyper-Personalization Explainer 2024
How AI-Powered Personalization Is Transforming Digital Retail
Hyper-personalization has long been an ambition for retailers—and the rise of generative AI (genAI) means 2024 could be the year it becomes a norm across the industry. But while supercharged personalization has plenty of potential benefits for retailers and their customers, there are also some challenges and potential pitfalls to overcome.
Key Question: What is hyper-personalization, and how is genAI changing the game for retailers in 2024?
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Key Stat: Over 70% of US digital retailers believe AI-driven personalization and genAI will affect their business in 2024, according to a December 2023 survey by Bolt—making hyper-personalization as important as omnichannel.
authors
Carina Perkins
Contributors
- Suzy Davidkhanian
- Yoram Wurmser
- Principal Analyst
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