Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
Article |
Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →In-Store Retail Media 2023
Why Brands Should Use Physical Stores as the Next Major Media Channel
Download
Table of Contents
Executive Summary
Digitization of the physical store is an emerging media opportunity for brands.
In-store retail media provides high-quality branding experiences.
In-store retail media is gaining brand adoption and still has significant upside.
In-store retail media is the next reach medium.
Physical stores provide incremental brand reach beyond Amazon.
In-store retail media reaches ‘the unreachables.’
In-store retail media is well-suited to non-endemic advertisers.
In-store retail media drives branding and performance.
Which strategies should brands adopt to capitalize on in-store retail media?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
The rise of in-store retail media will prove that the physical store is the next major media channel for brands.
Table of Contents
Executive Summary
Digitization of the physical store is an emerging media opportunity for brands.
In-store retail media provides high-quality branding experiences.
In-store retail media is gaining brand adoption and still has significant upside.
In-store retail media is the next reach medium.
Physical stores provide incremental brand reach beyond Amazon.
In-store retail media reaches ‘the unreachables.’
In-store retail media is well-suited to non-endemic advertisers.
In-store retail media drives branding and performance.
Which strategies should brands adopt to capitalize on in-store retail media?
Insider Intelligence Interviews
Sources
Media Gallery
Executive Summary
The digitization of the physical store—one of retail’s next megatrends—will radically transform retailers’ ability to provide dynamic, interactive media experiences at store shelves, end caps, cooler doors, and checkout aisles.
Key Question: How should brands plan and budget for the massive in-store retail media opportunity?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: In-store retail media offers massive audiences that are an average of 70% larger than digital audiences for leading brick-and-mortar retailers, per data from Placer.ai and Comscore Media Metrix Multi-Platform.
Download
Table of Contents
Executive Summary
Digitization of the physical store is an emerging media opportunity for brands.
In-store retail media provides high-quality branding experiences.
In-store retail media is gaining brand adoption and still has significant upside.
In-store retail media is the next reach medium.
Physical stores provide incremental brand reach beyond Amazon.
In-store retail media reaches ‘the unreachables.’
In-store retail media is well-suited to non-endemic advertisers.
In-store retail media drives branding and performance.
Which strategies should brands adopt to capitalize on in-store retail media?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
The rise of in-store retail media will prove that the physical store is the next major media channel for brands.
Table of Contents
Executive Summary
Digitization of the physical store is an emerging media opportunity for brands.
In-store retail media provides high-quality branding experiences.
In-store retail media is gaining brand adoption and still has significant upside.
In-store retail media is the next reach medium.
Physical stores provide incremental brand reach beyond Amazon.
In-store retail media reaches ‘the unreachables.’
In-store retail media is well-suited to non-endemic advertisers.
In-store retail media drives branding and performance.
Which strategies should brands adopt to capitalize on in-store retail media?
Insider Intelligence Interviews
Sources
Media Gallery
authors
Andrew Lipsman
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Amy Rotondo
- Director, US Research
- Paul Verna
- Principal Analyst
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.