The news: Beauty brands that prioritize inclusion across their business—whether in advertising, product offerings, and public commitments—grow notably faster than those that don’t, per research from Circana and the SeeMe Index.

• Brands like Fenty, MAC Cosmetics, Dove, and e.l.f. Cosmetics had an 18% increase in combined sales at US beauty, general merchandise, and mass retailers during the first half of 2023, compared with 12% growth for noninclusive brands.
• The study categorized brands as inclusive based on their public ads, product positioning, and commitments across factors such as gender, age, skin tone, body size, disability, and sexual orientation.