Brands are increasingly forming strategic partnerships with influencer ad agencies as they invest more time and resources into influencer marketing. But they now expect more from influencer agencies, who themselves are evolving to keep up with the fast-moving sector.

Key Question: What are brands prioritizing when they look for an agency to handle influencer marketing?

Key Stat: Almost half (48%) of influencer marketing agencies say they expect clients to ask for strategic guidance on AI, automation, and new platforms this year, per a CreatorIQ survey conducted in July.