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About
The Influencer Marketing Agency Ecosystem 2024
Agencies Turn to Consolidation and Expansion as Sector Grows Up
The creator economy and influencer marketing have grown rapidly over the past decade, spurring a host of agencies, platforms, and vendors catering to the space. As brands integrate influencer marketing into their broader strategies, many are trying to figure out which agencies will best help them meet their goals.
Key Question: Which are the key agencies within influencer marketing and the creator economy, and how can brands best use their offerings?
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Key Stat: US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecasts. That’s a signal that marketers are serious about investing in the sector.
authors
Minda Smiley
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