The alcohol market is evolving as consumer drinking habits shift and growth patterns diverge across in-store and ecommerce channels. Key trends such as ready-to-drink beverages, nonalcoholic alternatives, and "Dry January" are reshaping opportunities for brands and retailers heading into 2026.

This infopack provides a collection of key forecasts and survey data to help you and your customers understand:​

• The size of the alcohol retail market
• Demographic trends in alcohol consumption
• Consumer shopping behavior in the sector

This deck can help you:

• Develop media strategy and allocate budget for campaigns (brands, agencies)
• Develop commerce strategy (brands, retailers)