Infopack: Asia-Pacific Holiday Shopping 2025

Digital Dominates, but Offline Shopping Remains Crucial

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About This Report
Holiday shoppers in Asia-Pacific are decisively digital-first, with online intent outpacing in-store browsing throughout the region. However, there are notable variations in consumer behaviors across markets.
Table of Contents

Holiday shoppers across Asia-Pacific are decisively digital-first, with online intent outpacing in-store browsing throughout the region. This report explores how consumers plan to spend in 2025, highlighting behaviors, shifting budgets, and the events driving festive demand.

This deck will cover:

  • The factors that influence holiday shoppers in Asia-Pacific
  • Whether those shoppers prefer shopping online versus in-store
  • Which channels are preferred for conducting holiday shopping research

This deck can help you:

  • Develop commerce strategy and market sizing (retailers, brands)
  • Develop go-to-market strategy and showcase opportunities to clients (agencies)

authors

Man-Chung Cheung

Contributors

Nikolai Dineros
Wendy Malloy
Director, Reports Editor
Emman Velasco
Chart Editor
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