Germany’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

This deck provides a collection of the most relevant data and information to help you and your customers understand:​

• How digital ad spending in Germany is evolving​
• Commerce trends and forecasts​
• How and where internet users spend time with various media

This deck can help you:​

• Showcase opportunities to customers (agencies and solution providers)​
• Determine market sizing (brands, agencies, and solution providers)