Apps drive most mobile engagement and remain crucial for marketers and publishers to connect with users. New data reveals how the app audience is evolving, which app categories are most popular, and what’s ahead for consumer spending and advertising revenues.​

This infopack provides a collection of key forecasts and survey data to help you and your customers understand:​​

• How app usage varies by generation​
• Which apps and which app categories lead the pack​
• How marketers are approaching app user acquisition​

This deck can help you:​

• ​​Showcase opportunities to customers (agencies and solution providers)​​​
• Determine market sizing (brands, agencies, and solution providers)​