Video games now reach players of all ages, but kids and teens remain key to growth. Recent data shows who's gaming, what revenue forecasts look like, and gamers' sentiments about ads.

This infopack provides a collection of key forecasts and survey data to help you and your customers understand:​

• The demographic profile of the US gamer audience
• How video game industry revenues are evolving
• Gamers’ attitudes toward in-game advertising and gaming content

This deck can help you:

• Showcase opportunities to customers (agencies and solution providers)​​
• Determine market sizing (brands, agencies, and solution providers)