Latin America’s commerce media ecosystem is rapidly evolving as nonretail players look to monetize their own first-party data. But unlike in the US, the convergence of retail and financial services in Latin America is giving rise to a distinct multi-industry model, shaping the next evolution of the region’s multibillion-dollar digital advertising market.

Key Question: How can nonretail players leverage commerce media as their next big revenue opportunity?

Key Stat: Retailers draw more unique visitors across most major markets in Latin America, giving them a clear scale advantage—but financial services and travel sites still offer valuable, high-intent audiences for advertisers to reach.

This report can help you:

• Showcase opportunities to customers and develop go-to-market strategy (commerce media networks and solution providers)
• Develop media strategy (brands and agencies)