More than half of Latin America’s population ages 14 and older—or 264.8 million people—will make at least one digital purchase this year, per our forecast. Our regional flash survey delves deeper into consumers’ evolving online product research habits and attitudes toward sponsored product ads. The findings can help marketers better reach shoppers as competition for household budgets intensifies.

Key Question: How are consumers’ product research behaviors changing, and how should marketers respond?

Key Stat: When searching for products, consumers in Latin America are increasingly abandoning traditional search engines like Google, Yahoo, and Bing and instead using retailers’ digital properties.