Latin America’s digital advertising industry is transforming as new formats, channels, and players emerge. Our third annual survey explores the market dynamics, challenges, and opportunities shaping how the regional landscape will evolve over the next 12 months.

This deck covers:

• The key market developments, channels, and formats influencing ad spending decisions
• Retail media’s expanding role in the paid media mix and its ripple effects across the emerging commerce media ecosystem
• Evolving opportunities for growth—and the challenges to overcome

This deck can help you:

• Develop media/commerce strategy (brands, agencies)
• Allocate budget for campaigns (brands, agencies)
• Showcase opportunities to customers (media platforms, retail and/or commerce media networks, solution providers)
• Develop go-to-market strategy (media platforms, retail and/or commerce media networks, solution providers)