Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
Latin America Retail Media Advertising 2022
Double-Digit Gains in Digital Advertising and Retail Ecommerce Sales Spark New Opportunities for Brand Marketers
Executive Summary
Retail media, while still nascent, has become a boon for marketers in Latin America in an increasingly competitive digital landscape. Ecommerce is reaching new heights, and brands vying to reach intent-driven shoppers with the right message at the right time will turn to retail media networks for their marketing strategies in 2022.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How big is the retail media opportunity in Latin America?
- Who are the leading retail media players in the region?
- What are the opportunities for brands looking to grow their presence on retailers’ media networks in Latin America?
WHAT’S IN THIS REPORT? Our first-ever overview of retail media advertising in Latin America, as well as an exploration of key trends driving market growth and opportunities for marketers this year.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: Mercado Libre’s and Amazon’s country-specific domains in Mexico boasted audiences greater than that of the country’s leading publishers in 2021, per Admetricks, making them attractive destinations for ad investments.
authors
Matteo Ceurvels
Contributors
- Paola Flores-Marquez
- Researcher, Latin America & Spain
- Andrew Lipsman
- Principal Analyst, Retail & Ecommerce
- Debra Aho Williamson
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com