The news: LinkedIn’s revenues rose 11% YoY in Q4 2025, surpassing $5 billion, with gains largely driven by the platform’s push into paid video ads and short-form video content.

• Paid video ads grew 30% YoY, led by short-form content efforts, according to Microsoft CEO Satya Nadella.
• Video uploads increased more than 20% YoY.
• LinkedIn reached 1.2 billion members as 2025 marked four consecutive years of double-digit user growth.

Short-form’s potential: Brands and consumers are turning to short-form video because of its ability to capture fleeting attention quickly, making it critical for awareness and early engagement. LinkedIn is capitalizing on a format, popularized by TikTok and Instagram, that continues to prove its strength for advertisers.

• 30.7% of US marketers say short-form social video is very effective, while half say it is effective—and fewer than 1% rate it ineffective, per an EMARKETER and Smartly survey.
• 77% of marketers report better performance with short-form video than campaign baselines, according to DoubleVerify.