Luxury brands have been seeking a new playbook amid a slowdown in digital growth and softer demand from aspirational shoppers in the US and China. As the sector returns to expansion, success will depend less on rapid growth and more on reinforcing core brand values and leveraging emerging technologies to optimize operations and deepen connections with customers.

Key Question: How should luxury brands and retailers refine their digital strategies to capture consumer demand in key markets?

Key Stat: Global sales of personal luxury goods will grow by just 0.9% in 2025 as slight contractions in the US and China, which together account for more than 40% of the worldwide total, temper overall growth.