The news: Banking customers have shown a growing interest in personal financial management (PFM) tools, and banking leaders understand these tools’ importance in retaining Gen Z customers. But many of the fintechs that offer these tools are struggling financially. And that may impact how traditional financial institutions (FIs) offer these tools, per PYMNTS.
How we got here: This trend is ongoing, but reached an inflection point when Mint shut down its app, citing an inability to make enough money, per The Cut. Many factors are creating a challenging environment for these apps:
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