Key stat: McDonald's leads all US food and grocery sites and apps with 57 million unique visitors, outpacing DoorDash (52.8 million) and nearly doubling the top traditional grocer Kroger (31.3 million), according to November 2025 data from Comscore.

Beyond the chart:

• Digital deals are a key traffic driver. 64% of grocery shoppers used digital discounts or cash back promotions in the last month, according to Ibotta, helping explain why food brands with strong app-based deals are pulling consumers online.
• Meanwhile, value-seeking is pushing more diners onto QSR apps. 44% of lower-income US fast-food consumers have curbed eating out, according to YouGov, making mobile order deals and loyalty rewards a critical tool for chains to recapture traffic.

Use this chart: Drop this in your next digital strategy deck to challenge the assumption that grocery and delivery apps own food commerce traffic. Use McDonald's 57 million visitor lead to benchmark your brand's digital reach against QSR leaders. Show this to teams planning food and grocery partnerships.

Related EMARKETER reports:

• Infopack: Grocery Forecast 2026 (EMARKETER subscription required)
• 5 Inflection Points That Will Define US Retail (EMARKETER subscription required)

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.