The news: McDonald’s is shaking up its operations in the hopes of getting new products to customers faster.

• The fast-food giant’s new restaurant experience unit will replace its customer experience team and will be led by current international head Jill McDonald.
• The group combines the company’s operations, supply chain, franchising, development, restaurant design, delivery, and innovation lab units. It will also include three new teams focused on beef, chicken, and beverages and desserts.

The goal: McDonald’s is counting on the new structure to help it innovate faster—and consequently stay top-of-mind with fast-food customers who increasingly respond to novelty and newness.