The news: Meta will allow advertisers to exclude specific words or phrases from AI-generated ad copy to protect and align with brand image as it accelerates its AI advertising push.

Zooming out: Meta is fleshing out its AI ad offerings as automation shapes the future of advertising.

• Meta recently introduced options to consolidate ad targeting, shifting advertising on Meta platforms away from its manual roots and toward an AI-led future—which Meta cites as a key driver of increased ad conversions.
• The company expanded its AI ad features in March, with a particular focus on advancing investment in AI models like Andromeda, tools and placements to use within AI-powered Advantage+ campaigns, and creative use cases like text generation for catalog ads and AI models of different sizes.
• The steps come after Meta phased out manual controls from Advantage+ catalog ads in February in favor of automated AI-powered targeting and debuted tools like Video Expansion and Image Animation to highlight its AI capabilities.