The news: Meta is revamping its retail-facing ad products, Adweek reports. These updates are part of Meta’s larger effort to align more closely with retail media networks as they expand ad buying beyond owned platforms and into off-site placements like connected TV.

• The company has expanded access to its commerce API, which links Meta ad impressions to third-party marketplace sales. This tool was previously only available to networks with 20,000 or more sellers.
• Meta is giving some retail media partners direct access to impression logs and product-level performance data, eliminating reliance on third-party measurement providers.