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Meta and UFC forge partnership, altering Meta’s marketing ecosystem

Article by Marisa Jones  |  Apr 3, 2025
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Meta and UFC forge partnership, altering Meta’s marketing ecosystem
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Sports
Social Media Marketing
Digital Advertising
United States

The news: UFC has struck a multimillion dollar partnership with Meta spanning over several years, making Meta its “official fan technology partner,” per CNBC.

  • The deal integrates UFC with Meta across Meta’s platforms and products, including Facebook, Instagram, Threads, WhatsApp, Meta AI, Meta Quest, and Meta glasses.
  • The partnership will see Meta branding featured in UFC’s Octagon ring for “Fight Night” and pay-per-view events.

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