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About
Mexico Ad Spending 2024
How the Paid Media Mix Is Evolving in Latin America’s Most Digitally Penetrated Ad Market
With a projected $5.58 billion in digital ad spending in 2024, Mexico’s digital ad market is the second-largest in Latin America after Brazil. However, its 61.0% share of total digital ad spending will make the nation stand out on the global stage with the world’s eighth-most digitally penetrated ad market this year. Several factors will fuel digital’s impressive gains every year through the remainder of our forecast period, including a thriving economy, more consumer time spent online, and increased ecommerce adoption.
This deck will:
- Explore the current state of the Mexican economy and consumer sentiment.
- Provide insights into where people are spending their time and money.
- Analyze ad spending trends to understand how the paid media mix is evolving.
- Help advertisers capitalize on opportunities for growth.
authors
Matteo Ceurvels
Contributors
- Suzy Davidkhanian
- VP, Content
- Donte Gibson
- Senior Charts Editor
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Naomi Rebuelta
- Copy Editor
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
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