Mexico’s digital advertising industry is rapidly transforming as new formats, channels, and players emerge. Our third annual survey explores the market dynamics, challenges, and opportunities shaping how the country’s ad market will evolve during H1 2026.

This deck covers:

• The key local market developments, channels, and formats influencing ad spending decisions
• Retail media’s expanding role in the paid media mix and its ripple effects across the emerging commerce media ecosystem
• Evolving opportunities for growth—and the challenges to overcome

This deck can help you:

• Develop media strategy and allocate budget for campaigns (brands)
• Showcase opportunities to customers and develop go-to-market strategy (agencies, media platforms, solution providers)