Key stat: 61% of US digital media professionals are excited about AI developments in digital media and look forward to advertising within AI-generated content, according to a December report from Integral Ad Science and YouGov.

Beyond the chart:

• There is no shortage of inventory to be excited about. AI-generated content now accounts for 51.7% of new English-language articles, up from 7.8% in late 2022, according to Graphite, meaning more than half of the web's fresh content is AI-produced and available for ad adjacency.
• Meanwhile, not everyone shares the optimism. 29.3% of marketing professionals say AI-generated content flooding channels is their top industry concern, according to CoSchedule, and 31.4% say organic search and SEO have seen the biggest performance decline as a result.

Use this chart: Drop this in your next media planning or brand safety review to show that industry resistance to AI-adjacent advertising has all but disappeared. Use the 61% figure to push back on outdated brand safety objections. Show this to teams still blocking AI-generated inventory from their media buys.

Related EMARKETER reports:

• The Gradual, Then Sudden, Rise of Ads in AI (EMARKETER subscription required)
• Social Media's Automated Campaign Tools (EMARKETER subscription required)

Methodology: Data is from the December 2025 Integral Ad Science and YouGov "The 2026 Industry Pulse Report." 290 US digital media professionals who use programmatic advertising, including 98 advertisers, 78 agencies, 58 publishers and platforms, and 56 ad tech professionals, were surveyed during October 2025.

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.